No matter what people think, the website is still your most important digital asset when it comes to digital marketing. In fact, as has been touted for years, your website is the center of your entire online marketing endeavor. Having a small business website gives prospective customer’s and website visitors unlimited access to finding information regarding your products and services.
Everything you do should seek to send customers and visitors straight back to your website, and then on to an email list.
So I’ve made a list of eight reasons to have a website for your small business, whether you are a startup business or an experienced entrepreneur.
1. You Own It
- The main reason why your website is the most important is that you own it. If you have a self-hosted website (whether it’s built with WordPress platform or another builder), as long as it’s self-hosted on a server you rent, you can move it and use it how you want to without interference or worry from someone else telling you what to do. Even if you lose all social media accounts tomorrow, your website will still be there.
2. Social Media Can Be Gone Tomorrow
- It’s not likely, but any one social media account could have changed drastically when you wake up in the morning. It can go from free to paid, it can also change the rules, and so much more can happen. As an entrepreneur all the hard work and time you put into building up that social media network with content and engagement could disappear. It could be all for nothing tomorrow.
3. It’s a Destination
- You’re really expected to have a website today if you have any type of business. No matter how small. If you send new or existing customers to a Facebook or Twitter page instead, they will not view it in the same way as they do a real website that represents your business and only your business without distraction. You can use the website to direct customers to other media, but your website is first and foremost your storefront. Your storefront is available 24/7.
4. Everything Leads Back to It
- Everything you put out there on the web, on social media, in brochures, your business card, books, games, apps, guest blog posts, bookmarks and other marketing collateral all lead right to your website because that will remain constant. Your website will always be your website.
5. You Control It
- When you own something, you control it. You can update it, change it, move it, and do whatever you want with it. When you use builders like GoDaddy Website Builder or native builders that can’t be moved, you’re trapped in that space and rebuilding is harder to do. You can have as many features, email addresses, sales pages and more if you control it; and it’s not hard to manage.
6. They’re Inexpensive
- Having your own website is an inexpensive investment for your small business success. You can buy a domain name for less than 15 dollars a year and hosting for less than 10 dollars a month. The only expense left is having someone build your site if you prefer or don’t have the time to invest. With self-hosted WordPress (for example) you can easily find a skilled virtual assistant for less than 1000 dollars to build it, or you can pick a theme and give it a go on your own. It’s really not hard – at least give it a try. (Hint: If you can use one of the native builders, you can use self-hosted WordPress.)
7. It’s Your Brand
- Your website design and content can serve as a “digital marketing and sales” magnet to attract new leads and customers to your online or home business. When you own your own website, you can brand it how you want to. You don’t have to leave any “built by” notes up, or notifications about your hosting company or anything. You own it; it carries your branding. It’s really that simple.
8. Customers Judge You
- A first impression is usually a lasting impression. If you don’t own your own website and use a builder or try to pass off a social media site as your destination, people will judge you. Potential clients need to know that you serious business owner and may decide not to work with you. Instead, create the best website you can within your budget and reap the benefits.